Global Webtoons Market Overview And Scope:
Global Webtoons Market Size was estimated at USD 4828.98 million in 2022 and is projected to reach USD 24753.81 million by 2028, exhibiting a CAGR of 31.31% during the forecast period.
The Global Webtoons Market Report 2025 provides comprehensive analysis of market development components, patterns, flows, and sizes. This research study of Webtoons utilized both primary and secondary data sources to calculate present and past market values to forecast potential market management for the forecast period between 2025 and 2032. It includes the study of a wide range of industry parameters, including government policies, market environments, competitive landscape, historical data, current market trends, technological innovations, upcoming technologies, and technological progress within related industries. Additionally, the report provides an in-depth analysis of the value chain and supply chain to demonstrate how value is added at every stage in the product lifecycle. The study incorporates market dynamics such as drivers, restraints/challenges, trends, and their impact on the market.
Top Key Players Mentioned Are: Naver, Kakao, Lezhin Entertainment (KidariStudio), Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, Izneo Webtoon, Stela, Graphite, Webcomics (SideWalk Group), SPOTTOON (Rolling Story), Mr Blue, Marvel Unlimited, Tencent, Amazia, Shuueisha, Comico (NHN), U17, MangaToon, Kuaikan, Dongman Entertainment, Manman Manhua, Bilibili Comics
Global Webtoons Market Segmentation
By Type, Webtoons market has been segmented into:Subscription Based
Advertisement Based
Webtoons
By Application, Webtoons market has been segmented into:
Mobile Phone
PC/Notebook
Tablet Computer
Others
Regional Analysis:
North America (U.S., Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
Competitive Landscape:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Webtoons market study focused on including all the primary level, secondary level and tertiary level competitors in the report. The data generated by conducting the primary and secondary research.The report covers detail analysis of driver, constraints and scope for new players entering the Webtoons market.
Top Key Players Covered in Webtoons market are:
Naver
Kakao
Lezhin Entertainment (KidariStudio)
Tappytoon
ToryComics
Toomics Global
Ridibooks (RIDI Corp)
KidariStudio
Webtoon Factory
Izneo Webtoon
Stela
Graphite
Webcomics (SideWalk Group)
SPOTTOON (Rolling Story)
Mr Blue
Marvel Unlimited
Tencent
Amazia
Shuueisha
Comico (NHN)
U17
MangaToon
Kuaikan
Dongman Entertainment
Manman Manhua
Bilibili Comics
Objective to buy this Report:
1. Webtoons analysis predicts the representation of this market, supply and demand, capacity, detailed investigations, etc.
2. Even the report, along with the international series, conducts an in-depth study of rules, policies and current policy.
3. In addition, additional factors are mentioned: imports, arrangement of commodity prices for the market, supply and demand of industry products, major manufacturers.
4. The report starts with Webtoons market statistics and moves to important points, with dependent markets categorized by market trend by application.
5. Applications of market may also be assessed based on their performances.
6. Other market attributes, such as future aspects, limitations and growth for all departments.
Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Type
3.2 By Application
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Webtoons Market by Type
5.1 Webtoons Market Overview Snapshot and Growth Engine
5.2 Webtoons Market Overview
5.3 Subscription Based
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Subscription Based: Geographic Segmentation
5.4 Advertisement Based
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Advertisement Based: Geographic Segmentation
5.5 Webtoons
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2017-2032F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Webtoons: Geographic Segmentation
Chapter 6: Webtoons Market by Application
6.1 Webtoons Market Overview Snapshot and Growth Engine
6.2 Webtoons Market Overview
6.3 Mobile Phone
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Mobile Phone: Geographic Segmentation
6.4 PC/Notebook
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 PC/Notebook: Geographic Segmentation
6.5 Tablet Computer
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2017-2032F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Tablet Computer: Geographic Segmentation
6.6 Others
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size (2017-2032F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Others: Geographic Segmentation
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Webtoons Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Webtoons Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Webtoons Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 NAVER
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 KAKAO
7.4 LEZHIN ENTERTAINMENT (KIDARISTUDIO)
7.5 TAPPYTOON
7.6 TORYCOMICS
7.7 TOOMICS GLOBAL
7.8 RIDIBOOKS (RIDI CORP)
7.9 KIDARISTUDIO
7.10 WEBTOON FACTORY
7.11 IZNEO WEBTOON
7.12 STELA
7.13 GRAPHITE
7.14 WEBCOMICS (SIDEWALK GROUP)
7.15 SPOTTOON (ROLLING STORY)
7.16 MR BLUE
7.17 MARVEL UNLIMITED
7.18 TENCENT
7.19 AMAZIA
7.20 SHUUEISHA
7.21 COMICO (NHN)
7.22 U17
7.23 MANGATOON
7.24 KUAIKAN
7.25 DONGMAN ENTERTAINMENT
7.26 MANMAN MANHUA
7.27 BILIBILI COMICS
Chapter 8: Global Webtoons Market Analysis, Insights and Forecast, 2017-2032
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 Subscription Based
8.2.2 Advertisement Based
8.2.3 Webtoons
8.3 Historic and Forecasted Market Size By Application
8.3.1 Mobile Phone
8.3.2 PC/Notebook
8.3.3 Tablet Computer
8.3.4 Others
Chapter 9: North America Webtoons Market Analysis, Insights and Forecast, 2017-2032
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 Subscription Based
9.4.2 Advertisement Based
9.4.3 Webtoons
9.5 Historic and Forecasted Market Size By Application
9.5.1 Mobile Phone
9.5.2 PC/Notebook
9.5.3 Tablet Computer
9.5.4 Others
9.6 Historic and Forecast Market Size by Country
9.6.1 US
9.6.2 Canada
9.6.3 Mexico
Chapter 10: Eastern Europe Webtoons Market Analysis, Insights and Forecast, 2017-2032
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 Subscription Based
10.4.2 Advertisement Based
10.4.3 Webtoons
10.5 Historic and Forecasted Market Size By Application
10.5.1 Mobile Phone
10.5.2 PC/Notebook
10.5.3 Tablet Computer
10.5.4 Others
10.6 Historic and Forecast Market Size by Country
10.6.1 Bulgaria
10.6.2 The Czech Republic
10.6.3 Hungary
10.6.4 Poland
10.6.5 Romania
10.6.6 Rest of Eastern Europe
Chapter 11: Western Europe Webtoons Market Analysis, Insights and Forecast, 2017-2032
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 Subscription Based
11.4.2 Advertisement Based
11.4.3 Webtoons
11.5 Historic and Forecasted Market Size By Application
11.5.1 Mobile Phone
11.5.2 PC/Notebook
11.5.3 Tablet Computer
11.5.4 Others
11.6 Historic and Forecast Market Size by Country
11.6.1 Germany
11.6.2 UK
11.6.3 France
11.6.4 Netherlands
11.6.5 Italy
11.6.6 Russia
11.6.7 Spain
11.6.8 Rest of Western Europe
Chapter 12: Asia Pacific Webtoons Market Analysis, Insights and Forecast, 2017-2032
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 Subscription Based
12.4.2 Advertisement Based
12.4.3 Webtoons
12.5 Historic and Forecasted Market Size By Application
12.5.1 Mobile Phone
12.5.2 PC/Notebook
12.5.3 Tablet Computer
12.5.4 Others
12.6 Historic and Forecast Market Size by Country
12.6.1 China
12.6.2 India
12.6.3 Japan
12.6.4 South Korea
12.6.5 Malaysia
12.6.6 Thailand
12.6.7 Vietnam
12.6.8 The Philippines
12.6.9 Australia
12.6.10 New Zealand
12.6.11 Rest of APAC
Chapter 13: Middle East & Africa Webtoons Market Analysis, Insights and Forecast, 2017-2032
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 Subscription Based
13.4.2 Advertisement Based
13.4.3 Webtoons
13.5 Historic and Forecasted Market Size By Application
13.5.1 Mobile Phone
13.5.2 PC/Notebook
13.5.3 Tablet Computer
13.5.4 Others
13.6 Historic and Forecast Market Size by Country
13.6.1 Turkey
13.6.2 Bahrain
13.6.3 Kuwait
13.6.4 Saudi Arabia
13.6.5 Qatar
13.6.6 UAE
13.6.7 Israel
13.6.8 South Africa
Chapter 14: South America Webtoons Market Analysis, Insights and Forecast, 2017-2032
14.1 Key Market Trends, Growth Factors and Opportunities
14.2 Impact of Covid-19
14.3 Key Players
14.4 Key Market Trends, Growth Factors and Opportunities
14.4 Historic and Forecasted Market Size By Type
14.4.1 Subscription Based
14.4.2 Advertisement Based
14.4.3 Webtoons
14.5 Historic and Forecasted Market Size By Application
14.5.1 Mobile Phone
14.5.2 PC/Notebook
14.5.3 Tablet Computer
14.5.4 Others
14.6 Historic and Forecast Market Size by Country
14.6.1 Brazil
14.6.2 Argentina
14.6.3 Rest of SA
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
Webtoons Scope:
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Report Data
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Webtoons Market
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Webtoons Market Size in 2025
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USD XX million
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Webtoons CAGR 2025 - 2032
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XX%
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Webtoons Base Year
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2024
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Webtoons Forecast Data
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2025 - 2032
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Segments Covered
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By Type, By Application, And by Regions
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Regional Scope
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North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
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Key Companies Profiled
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Naver, Kakao, Lezhin Entertainment (KidariStudio), Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, Izneo Webtoon, Stela, Graphite, Webcomics (SideWalk Group), SPOTTOON (Rolling Story), Mr Blue, Marvel Unlimited, Tencent, Amazia, Shuueisha, Comico (NHN), U17, MangaToon, Kuaikan, Dongman Entertainment, Manman Manhua, Bilibili Comics.
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Key Segments
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By Type
Subscription Based
Advertisement Based
Webtoons
By Applications
Mobile Phone
PC/Notebook
Tablet Computer
Others
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