Top Key Companies for Out Of Home Advertising Market: JCDecaux Group, Clear Channel Outdoor Holdings, Inc, Lamar Advertising Company, Europe Media SRL, Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc, Wall Gmbh, APG SGA, Exterion Media Group, Broadsign International LLC, Outfront Media Inc, Boca SRL, Talon Outdoor Ltd, Ooh!Media Limited, Jives Media, Commcreative, Webfx, The Times Group, Eye Media LLC, WA Logistik Gmbh, Externa Spa, DSM Deutsche Städte Medien Gmbh, Ströer Media Deutschland Gmbh, MOPLAK Medien Service Gmbh, Blowup Media Gmbh.
Global Out Of Home Advertising Market Size was estimated at USD 2179.15 million in 2022 and is projected to reach USD 3228.36 million by 2028, exhibiting a CAGR of 6.77% during the forecast period.
Global Out Of Home Advertising Market Overview And Scope:
The Global Out Of Home Advertising Market Report 2025 provides comprehensive analysis of market development components, patterns, flows, and sizes. This research study of Out Of Home Advertising utilized both primary and secondary data sources to calculate present and past market values to forecast potential market management for the forecast period between 2025 and 2032. It includes the study of a wide range of industry parameters, including government policies, market environments, competitive landscape, historical data, current market trends, technological innovations, upcoming technologies, and technological progress within related industries. Additionally, the report provides an in-depth analysis of the value chain and supply chain to demonstrate how value is added at every stage in the product lifecycle. The study incorporates market dynamics such as drivers, restraints/challenges, trends, and their impact on the market.
This Market Research Report provides a comprehensive analysis of the global Out Of Home Advertising Market and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Out Of Home Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms' unique position in an accelerating global Out Of Home Advertising market.
Global Out Of Home Advertising Market Segmentation
By Type, Out Of Home Advertising market has been segmented into:
Static
Dynamic
By Application, Out Of Home Advertising market has been segmented into:
Automobile
Food and Beverage
Health and Medical
Other
Regional Analysis of Out Of Home Advertising Market:
North America (U.S., Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
Competitive Landscape of Out Of Home Advertising Market:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Out Of Home Advertising market study focused on including all the primary level, secondary level and tertiary level competitors in the report.The data generated by conducting the primary and secondary research. The report covers detail analysis of driver, constraints and scope for new players entering the Out Of Home Advertising market.
Top Key Companies Covered in Out Of Home Advertising market are:
JCDecaux Group
Clear Channel Outdoor Holdings
Inc
Lamar Advertising Company
Europe Media SRL
Focus Media Information Technology
Stroer SE & Co KGaA
Daktronics Inc
Wall Gmbh
APG SGA
Exterion Media Group
Broadsign International LLC
Outfront Media Inc
Boca SRL
Talon Outdoor Ltd
Ooh!Media Limited
Jives Media
Commcreative
Webfx
The Times Group
Eye Media LLC
WA Logistik Gmbh
Externa Spa
DSM Deutsche Städte Medien Gmbh
Ströer Media Deutschland Gmbh
MOPLAK Medien Service Gmbh
Blowup Media Gmbh
Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Type
3.2 By Application
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Out Of Home Advertising Market by Type
5.1 Out Of Home Advertising Market Overview Snapshot and Growth Engine
5.2 Out Of Home Advertising Market Overview
5.3 Static
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Static: Geographic Segmentation
5.4 Dynamic
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Dynamic: Geographic Segmentation
Chapter 6: Out Of Home Advertising Market by Application
6.1 Out Of Home Advertising Market Overview Snapshot and Growth Engine
6.2 Out Of Home Advertising Market Overview
6.3 Automobile
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Automobile: Geographic Segmentation
6.4 Food and Beverage
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Food and Beverage: Geographic Segmentation
6.5 Health and Medical
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2017-2032F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Health and Medical: Geographic Segmentation
6.6 Other
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size (2017-2032F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Other: Geographic Segmentation
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Out Of Home Advertising Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Out Of Home Advertising Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Out Of Home Advertising Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 JCDECAUX GROUP
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 CLEAR CHANNEL OUTDOOR HOLDINGS
7.4 INC
7.5 LAMAR ADVERTISING COMPANY
7.6 EUROPE MEDIA SRL
7.7 FOCUS MEDIA INFORMATION TECHNOLOGY
7.8 STROER SE & CO KGAA
7.9 DAKTRONICS INC
7.10 WALL GMBH
7.11 APG SGA
7.12 EXTERION MEDIA GROUP
7.13 BROADSIGN INTERNATIONAL LLC
7.14 OUTFRONT MEDIA INC
7.15 BOCA SRL
7.16 TALON OUTDOOR LTD
7.17 OOH!MEDIA LIMITED
7.18 JIVES MEDIA
7.19 COMMCREATIVE
7.20 WEBFX
7.21 THE TIMES GROUP
7.22 EYE MEDIA LLC
7.23 WA LOGISTIK GMBH
7.24 EXTERNA SPA
7.25 DSM DEUTSCHE STÄDTE MEDIEN GMBH
7.26 STRÖER MEDIA DEUTSCHLAND GMBH
7.27 MOPLAK MEDIEN SERVICE GMBH
7.28 BLOWUP MEDIA GMBH
Chapter 8: Global Out Of Home Advertising Market Analysis, Insights and Forecast, 2017-2032
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 Static
8.2.2 Dynamic
8.3 Historic and Forecasted Market Size By Application
8.3.1 Automobile
8.3.2 Food and Beverage
8.3.3 Health and Medical
8.3.4 Other
Chapter 9: North America Out Of Home Advertising Market Analysis, Insights and Forecast, 2017-2032
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 Static
9.4.2 Dynamic
9.5 Historic and Forecasted Market Size By Application
9.5.1 Automobile
9.5.2 Food and Beverage
9.5.3 Health and Medical
9.5.4 Other
9.6 Historic and Forecast Market Size by Country
9.6.1 US
9.6.2 Canada
9.6.3 Mexico
Chapter 10: Eastern Europe Out Of Home Advertising Market Analysis, Insights and Forecast, 2017-2032
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 Static
10.4.2 Dynamic
10.5 Historic and Forecasted Market Size By Application
10.5.1 Automobile
10.5.2 Food and Beverage
10.5.3 Health and Medical
10.5.4 Other
10.6 Historic and Forecast Market Size by Country
10.6.1 Bulgaria
10.6.2 The Czech Republic
10.6.3 Hungary
10.6.4 Poland
10.6.5 Romania
10.6.6 Rest of Eastern Europe
Chapter 11: Western Europe Out Of Home Advertising Market Analysis, Insights and Forecast, 2017-2032
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 Static
11.4.2 Dynamic
11.5 Historic and Forecasted Market Size By Application
11.5.1 Automobile
11.5.2 Food and Beverage
11.5.3 Health and Medical
11.5.4 Other
11.6 Historic and Forecast Market Size by Country
11.6.1 Germany
11.6.2 UK
11.6.3 France
11.6.4 Netherlands
11.6.5 Italy
11.6.6 Russia
11.6.7 Spain
11.6.8 Rest of Western Europe
Chapter 12: Asia Pacific Out Of Home Advertising Market Analysis, Insights and Forecast, 2017-2032
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 Static
12.4.2 Dynamic
12.5 Historic and Forecasted Market Size By Application
12.5.1 Automobile
12.5.2 Food and Beverage
12.5.3 Health and Medical
12.5.4 Other
12.6 Historic and Forecast Market Size by Country
12.6.1 China
12.6.2 India
12.6.3 Japan
12.6.4 South Korea
12.6.5 Malaysia
12.6.6 Thailand
12.6.7 Vietnam
12.6.8 The Philippines
12.6.9 Australia
12.6.10 New Zealand
12.6.11 Rest of APAC
Chapter 13: Middle East & Africa Out Of Home Advertising Market Analysis, Insights and Forecast, 2017-2032
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 Static
13.4.2 Dynamic
13.5 Historic and Forecasted Market Size By Application
13.5.1 Automobile
13.5.2 Food and Beverage
13.5.3 Health and Medical
13.5.4 Other
13.6 Historic and Forecast Market Size by Country
13.6.1 Turkey
13.6.2 Bahrain
13.6.3 Kuwait
13.6.4 Saudi Arabia
13.6.5 Qatar
13.6.6 UAE
13.6.7 Israel
13.6.8 South Africa
Chapter 14: South America Out Of Home Advertising Market Analysis, Insights and Forecast, 2017-2032
14.1 Key Market Trends, Growth Factors and Opportunities
14.2 Impact of Covid-19
14.3 Key Players
14.4 Key Market Trends, Growth Factors and Opportunities
14.4 Historic and Forecasted Market Size By Type
14.4.1 Static
14.4.2 Dynamic
14.5 Historic and Forecasted Market Size By Application
14.5.1 Automobile
14.5.2 Food and Beverage
14.5.3 Health and Medical
14.5.4 Other
14.6 Historic and Forecast Market Size by Country
14.6.1 Brazil
14.6.2 Argentina
14.6.3 Rest of SA
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
Out Of Home Advertising Scope:
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Report Data
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Out Of Home Advertising Market
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Out Of Home Advertising Market Size in 2025
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USD XX million
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Out Of Home Advertising CAGR 2025 - 2032
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XX%
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Out Of Home Advertising Base Year
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2024
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Out Of Home Advertising Forecast Data
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2025 - 2032
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Segments Covered
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By Type, By Application, And by Regions
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Regional Scope
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North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
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Key Companies Profiled
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JCDecaux Group, Clear Channel Outdoor Holdings, Inc, Lamar Advertising Company, Europe Media SRL, Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc, Wall Gmbh, APG SGA, Exterion Media Group, Broadsign International LLC, Outfront Media Inc, Boca SRL, Talon Outdoor Ltd, Ooh!Media Limited, Jives Media, Commcreative, Webfx, The Times Group, Eye Media LLC, WA Logistik Gmbh, Externa Spa, DSM Deutsche Städte Medien Gmbh, Ströer Media Deutschland Gmbh, MOPLAK Medien Service Gmbh, Blowup Media Gmbh.
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Key Segments
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By Type
Static
Dynamic
By Applications
Automobile
Food and Beverage
Health and Medical
Other
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